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Use this space to provide viewers with a compelling reason to watch your video. That means it’s the most important part for reaching potential viewers and improving your click-through rates (CTR). The first 100 to 150 characters of your video description is the part that will appear in search results and right under your video (above the “SHOW MORE” button). Include important information above the fold for better CTR Try to answer at least one of these questions in simple terms (bonus if you can do both). Why should someone subscribe to your channel? How will your video benefit them? Offer valueĪlways include an obvious value proposition in your descriptions. You can then use similar language in your descriptions to reinforce these connections and appear as a suggested video more often. Take advantage of this by using YouTube analytics to find out what other videos your audience is watching. This means that the description plays a vital role in determining where your video gets suggested. Your video’s description is part of how YouTube’s algorithm figures out what it’s about.

Find out what else your audience is watchingĪs of 2021, more YouTube traffic comes from appearing as a suggested video than from the search bar. This tool will help you focus on the keywords that get you the most traffic. Once you’ve started writing keyword-driven YouTube descriptions, you can use YouTube Analytics to see where your traffic is coming from.

YouTube’s algorithm - and viewers - pay the most attention to this part of the description, so don’t wait until the end to say what your video or channel is about. Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. Repeat each keyword two to three times in the description to make them stand out to YouTube’s algorithm.īut avoid repeating the keywords too often, or you risk being penalized for keyword stuffing. For videos, the main keyword should also appear in the title.

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Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text.Īim to use two or three related keywords in each channel and video description. If you notice YouTube videos at the top of the search results page, you’re on the right track! To see how much potential a specific keyword has to show up in Google search results, simply… Google it. More and more people find YouTube videos through Google searches rather than through YouTube itself.Ĭombine keywords based on YouTube and Google search trends to maximize your video’s discoverability. You can also use the tool to decide which keywords have a higher search volume. Google Trends, for example, will help you understand if a keyword you’re considering is trending. Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started. If you’re looking for ideas YouTube usernames, try out our free, ai-powered YouTube name generator.)įor example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions. ( Top tip: this applies to your channel’s name, too. The more specific the keywords are, the better. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. Your choice of keywords is important for both YouTube channel and video descriptions. 17 tips for writing YouTube descriptions 1. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. Just fill out a few quick questions and let the magic happen.

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It can also include links and any additional information relevant to your video.Ĭraft captivating and engaging descriptions in just a few clicks with Hootsuite’s free AI-powered YouTube description generator. It helps viewers find your video content and convinces them to watch it. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel. There are two types of descriptions that every marketer needs to know: Easily craft engaging descriptions, and start growing your YouTube channel today.

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Bonus: Download a free pack of 3 fully customizable YouTube video description templates.

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